In this week’s episode, Samantha and Matilda explain the meaning of the term 'soda can strategies', and how they implement them. 

In this week’s episode, Samantha and Matilda discuss blurbs, the difficulties, mistakes, and tips to make them as buttery as possible!

In this week’s episode, Samantha and Matilda are talking about writing quotes and marketable lines before writing the book... 

In this week’s episode, Samantha and Matilda discuss the gloriously delicious writing tool that is lovingly called BUTTER, but also known as Universal Fantasy. 

In this week’s episode, Samantha and Matilda talk about everyone's favourite marketing tactic - X meets Y!

In this week’s episode, Samantha and Matilda review the first quarter of the year - what they planned to do, what they managed to do, and what is getting kicked into the next few months.

In this week’s episode, Samantha and Matilda discuss rebranding and relaunching. Are they the same thing, or are they different beasts entirely? 

In this week’s episode, Samantha and Matilda get personal about pen names and personas. Who is using a pen name? Who wishes they weren't? And what does it mean to use an online persona?!

In this week’s episode, Samantha and Matilda look at how consistency can make or break your branding!

In this week’s episode, Samantha and Matilda take a look at the way other authors use branding across their platforms and books. 

In this week’s episode, Samantha and Matilda had set out to complete their branding manifestos/bibles, but things didn't go quite to plan...

In this week’s episode, Samantha and Matilda try to strike the right balance of standing out, and fitting in when it comes to writing in their specific genres. 

In this week’s episode, Samantha and Matilda discuss the ever complicated topic of niches. What is a niche, and how does defining it help further your writing career?

In this week’s episode, Samantha and Matilda talk about the platforms that support their writing careers, from creating graphics and book covers, to how they format their books. 

In this week’s episode, Samantha and Matilda talk about their money mindset!

In this week’s episode, Samantha and Matilda talk about their experience with Facebook ads, what they have already learned from past experience, and what plans they have to gain success in the future.

In this week’s episode, Samantha and Matilda break down their own marketing attempts in 2023, and discuss what worked and what didn't, covering what marketing ideas they have for the next 12 months. 

In this week’s episode, Samantha and Matilda make their 2024 plans…then remake them to factor in all the different hats self-publishers need to wear.